Who We Are - About Us | Belo Medical Group


Message from the founder

The Belo Medical Group is a very personal clinic. When I put up the brand in 1990, I just wanted to help as many people as I could, people who shared the same insecurities as I did. I wanted to make it my life’s resolution to make everyone beautiful. I figured, if we were all beautiful, we would be judged based on the essentials: character, intelligence, and hard work.

For me, the desire to improve something about yourself has nothing to do with vanity and everything to do with self-esteem. Over the last 30 years, I have seen the change in my patients over and over again. Whether it’s changing the shape of someone’s nose or helping them get rid of their severe acne, you cannot imagine how much they change. They become happier, more self-confident, and they light up from within. It’s a beautiful sight to see and I want nothing more than to help each patient look and feel like their most beautiful self. My hope is for our patients to see our clinics as a place where they not only become beautiful but feel beautiful as well. I want them to feel safe, loved, and special. In this crazy fast-paced world it should feel like a “mini vacation” where they can feel refreshed, rejuvenated, and revitalized.

Belo Medical Group

Belo Medical Group has been the number one medical aesthetic ambulatory clinic in the Philippines for over 30 years and counting. Since then, it has pioneered many beauty breakthroughs of both surgical and non-surgical procedures. It’s the first aesthetic clinic to bring Picosure, Lutronic GENIUS, Thermage, ADVATx and more to the Philippines.

In 2013, Belo Medical Group became the first ambulatory clinic in the country to have been given international accreditation by the National Accreditation Board of Hospitals and Healthcare Providers. It was re-accredited in 2016 and, to this day, is the only clinic in the Philippines to have received this recognition.

Mission, Vision & Core Values

Mission: to enhance our patients’ natural beauty, promote self-confidence, and inspire them to live their best lives.

Vision: to make the Philippines the beauty hub of Asia.

Core Values
1. We honor our word. We tell the truth and value transparency to create a climate of trust.
2. We strive as one team. We support and encourage each other to achieve shared goals in a unified and effective way.
3. We embody “malasakit.” We care about Belo as if it is our own and use resourcefulness and initiative to bring about the best outcomes.
4. We lead for excellence. We pursue what’s next and lead our colleagues, patients, and partners in establishing a standard of positive influence.

Behind the Brand

Built on Dr. Belo’s dream to make the Philippines the most beautiful country in the world one person at a time, Belo Medical Group specializes in a wide range of premium services. As a pioneer of beauty and weight-loss breakthroughs—from liposuction to countless other surgical and non-invasive procedures such as Picosure, Lutronic GENIUS, Thermage, and ADVATx—Belo Medical Group continues to push boundaries in the field of dermatology and cosmetic surgery, aiming to be a world-renowned beauty destination.

Our Patient Care Philosophy

Powered by a passionate desire to give the best, safest, and most effective services for clients, Belo Medical Group carries the distinction of being the first local ambulatory clinic to be given international accreditation by the National Accreditation Board of Hospitals and Healthcare Providers (NABH) accreditation and the first DOH-certified group of ambulatory surgi-centers for cosmetic dermatology and surgery. We continue to adopt international standards to ensure world-class service and deliver the best safety and care practices to our patients—daring to be at par with the global competition, and, as a result, consistently emerging at the top of the local beauty industry.

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