Belo Medical Group appoints CEO

MANILA, PHILIPPINES, 28 July 2025 – As Belo Medical Group embarks on a new chapter of growth and innovation, the company has appointed Gina Lorenzana as Chief Executive Officer to help scale its impact and expand its legacy in medical aesthetics and wellness.

Gina brings over two decades of global leadership experience and track record from Unilever, where she led brand growth and transformation across multiple markets. At Unilever, Gina held executive leadership roles including Global Vice President Fabric & Fashion, Regional Vice President for Asia Africa Middle East, VP Personal Care Philippines and Marketing Director in Indonesia and China. 

Over the last twenty years, Gina has passionately cultivated brands that are purpose driven, including founding a sustainable fashion brand in the EU. Gina is a Fellow at the International Women’s Forum and was recognized as the Asia Pacific Tambuli Chief Marketing Communications Officer of the Year. She is a Certified International Director from INSEAD, a member of Women on Boards, the Corporate Governance Institute, NOWCD (Women Corporate Directors) and serves as an Independent Director for Century Pacific Food Inc. and Shakey’s Pizza Asia Ventures Inc. 

Dr. Victoria Belo will continue to be actively involved in the business in her capacity as Chairwoman of the Board and Founding Medical Advisor, and Dr. Hayden Kho, jr. will take up the role of Chairman of the Board and Medical Innovation Advisor of Belo Medical Group. 

Dr. Victoria Belo said:

“As the founder of Belo Medical Group, my mission has always been to advance the field of medical aesthetics — not just by growing our business, but by pioneering innovations, introducing world-class technologies, and nurturing the next generation of aesthetic leaders.

As I devote more energy to what I love most — shaping the future of our industry and raising the bar on clinical excellence — I’m delighted to welcome Gina Lorenzana as CEO of Belo. Gina brings a proven track record of scaling purpose-driven businesses, and with her leadership, I’m confident Belo will continue to push boundaries while staying true to our commitment to science, care, and excellence.”

Dr. Hayden Kho, jr. added:

“This marks an exciting new chapter for Belo. Gina’s vision is deeply aligned with our values, and we’re confident that her leadership will help amplify Belo’s legacy and position the Philippines at the forefront of beauty and wellness.”

Gina Lorenzana, CEO of Belo Medical Group, said: 

“I want to thank Vicki and Hayden for entrusting me with the incredible legacy you have built. I am thrilled to be joining Belo – a brand I have long admired for its leadership, excellence, and transformative impact. What Belo has achieved over the last three decades is extraordinary. I look forward to working with the team to continue shaping the future of beauty and wellness in the Philippines – and beyond.”