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COVER STORY

The Mythical Ivana Alawi Discovers the Belo Mermaid Facial

The fountain of youth is not magic—it simply requires a return to the elements within you.

In the summer, we crave for only one thing: hydration. A tall, cold glass of water. A fleeting episode of torrential rain, if only as a brief respite from the sweltering heat. And if our bodies crave for water, it’s no wonder our skin does, too. An idea began to float around at the Belo headquarters: to introduce an ultra-hydrating facial treatment that would do for your skin what water did for your body. The next step was to find a suitable muse.

Ivana Alawi Cover

We arrived at the conclusion of Ivana Alawi almost effortlessly, because her beauty reminded us of the mermaids and sirens described in Greek and Roman mythology: soft and alluring at first glance, but strong and compelling the longer and closer you looked. Fittingly, she had also admitted to suffering from dry and flaky skin, making the Mermaid Facial perfect for her. But first: What benefits does it have for your skin?

 “I’m very, very excited, because I’ve heard so many good things about this. Sometimes, my skin gets too dry, so I want more hydrated, more glowing, and fresher skin.” — Ivana Alawi

The Mermaid Facial is Belo’s most hydrating treatment yet

The Mermaid Facial is a three-step procedure that involves deep cleansing, exfoliation, and intense hydration. The unique Deep Wash technology creates microbubbles that help the skin absorb the following ingredients better, making for a more targeted and effective treatment.

Step 1

The treatment begins with an initial cleanse using a mild lactic acid base. Lactic acid is known for improving your skin’s natural moisture factor, or its ability to self-hydrate.

Step 2

We believe in the importance of double cleansing, so the next step is to target your problematic T-zone with a glycolic acid base. This active ingredient is an alpha hydroxy acid (AHA) that aids greatly in exfoliation, which will help bring out the new, baby-soft skin you already have underneath.

Step 3

Finally, the skin is hydrated with a hyaluronic acid base. This star ingredient has been a mainstay in the beauty industry for its ability to hold up to a thousand times its weight in water. 

The process is able to address dull and dry skin, uneven skin tone and texture, and more—and with continued sessions, you’ll get the island-girl glow you’ve been looking for.

Should you try the Mermaid Facial?

The Mermaid Facial is best for those with dry skin, since there is need to improve its self-hydrating capabilities. It’s also recommended for those with normal skin who want that extra touch of luminosity. 

It is ideal for all ages, but most especially for young people who want to try a signature Belo facial for the first time. This is the perfect gateway treatment to the Belo repertoire, which hosts a wide range of treatments, machines, and experts to help address any skin issue.

Mermaids thrive based on their proximity to a body of water, just as your skin will thrive when it’s beautifully and thoroughly hydrated. Now, it’s your turn. Click here to book your Belo Mermaid Facial for P7500 (with cleaning) or P7000 (without cleaning).

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