So by now, you’re probably aware that Catriona Gray and Piolo Pascual are the twin endorsers of our newest campaign, #BelofEYE. 

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The eyes can entrance, hold attention, and disengage—all in a single look. And in today’s world, the power they hold is unimaginable. Watch out for the premiere of Eye Conversations, starring @catriona_gray and @piolo_pascual, on our YouTube channel tomorrow at 12:00 PM. 👁 Click the link in bio to watch.

A post shared by Belo Medical Group (@belobeauty) on Nov 7, 2020 at 2:09am PST

What’s BelofEYE, you ask? One, it’s a play on the popular Belo verb “Belofy,” except this time it’s focused on the eyes. Two, it’s a comprehensive set of treatments designed specifically for your delicate eye area—which is likely taking the toll of your increased screen time, erratic sleep schedule, and more.

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There’s nothing more poignant than the first time you look into a lover’s eyes. But in a sea of masked strangers, eyes are all we ever see. @catriona_gray’s choosing to cherish the delicate skin around her eyes—join her and make your look count. #BelofEYE

A post shared by Belo Medical Group (@belobeauty) on Nov 7, 2020 at 8:08pm PST

Anyways. You can learn more about our campaign here. Right now, what we want to tell you about is this super kilig video featuring Catriona and Piolo—with a twist. All you’re going to see is their eyes! See their “eye conversation” here:

What was the idea behind the video?

It’s a modern interpretation of the classic Western trope, where two cowboys about to engage in a gunfight look one another in the eye. The camera zooms to the protagonist’s eye area as an ominous country song begins to play its first notes. We wanted to pay homage to that in a more loving and human way, between two human beings feeling melancholy because of the pandemic.

Why the focus on the eyes?

As Piolo mentions in the video, you can infer a lot from the eyes. So even in the world where our primary mode of expression—our mouth—is covered, there’s still a lot of emotion that you can get from someone’s eyes.

Why is it so important to care for your eyes?

Your eyes, and possibly your hair, are the only things that distinguish you from a masked crowd these days. And quarantine has brought with it a unique set of stresses, most of which leave bad effects on the eyes. Now, more than ever, your eyes should be the focus.

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An eye for an eye, and an icon for an icon. Watch this to see what happens when @catriona_gray and @piolo_pascual share a moment of genuine human connection…without ever uttering a word. #BelofEYE

A post shared by Belo Medical Group (@belobeauty) on Nov 7, 2020 at 8:18pm PST

Learn more about the BelofEYE range here.

To book your eye care consultation and appointment, call 8819-BELO, or email info@belomed.com.

Want to chat before diving in? Click here to book an online consultation with a Belo MD. If you want to speak to the Beauty Expert herself, click here to book an online consultation with Dr. Vicki Belo.