COVER STORY

Muscle Memory: EmFace is Another Unforgettable Belo Treatment

Belo taps Piolo Pascual in launching this revolutionary procedure.


Scientifically tried-and-tested way to keep people healthy and young is building muscles. But while lifting weights addresses the body, what is beauty’s answer to facial muscles that sag and disappear over time?

Belo Medical Group introduces EmFace. This is the first and only treatment in the country that goes beyond the skin and lifts the face all the way deep into the facial muscles. In anatomy, this lesson teaches that the face is the only human body part where skin and muscle are directly connected. Even when the skin remains plump and lifted, weakening facial muscle over time still causes the face to sag and drop. That said, as we age, lifting becomes a structural concern. Despite regular skin treatments, we need a procedure that tones facial muscles—keeping it strong and firm—much like lifting weights for the body keeps it in tip-top shape.

Belo Emface is the first and only needle-free procedure that treats both facial skin and muscle. Using High-Intensity Facial Electrical Stimulation (HIFES™️) Technology, Emface uses radio frequency and electromagnetic stimulation. This is to increase the density and quality of the muscle structure, lifting and tightening facial muscles. See, aging does not only affect the skin, but also includes the degradation of muscle and bone quality. This is why Emface is unlike any other facial contouring procedure. Instead of just focusing on the skin for anti-aging, Emface stimulates facial muscles to contract. This makes these shorter, rounder and more lifted.

The procedure is a painless, non-invasive procedure. This requires no recovery or downtime. How does it work? To target muscles responsible for cheek and brow lifting, three electrodes are placed onto strategic points of the face. Each 20 to 30-minute session results in less wrinkles and more lift, improving facial muscle volume and skin density.


Emface is best for patients already experiencing sagging facial muscles, especially those in their mid-30s and above. When done for a minimum of four sessions every two weeks, the results become noticeable. These include a tighter jawline, a lifted forehead, brighter eyes and lifted cheeks. Emface achieves all these by targeting the muscles that lift the face, eventually making the skin look rejuvenated.

There is no better face for Belo Emface than superstar actor Piolo Pascual, who, despite approaching his golden age at 46 is still considered the most bankable, admired and sought-after male celebrity in the country. Still fresh from the success of his Metro Manila Film Festival entry Mallari, where he plays three different roles set in multiple eras, Piolo Pascual displays vitality like no other—both from his ever-excellent acting chops to a face and body that is as firm as his matinee idol stature twenty years ago.

Along with Piolo, many men and women have managed to look good in their late 30s and 40s through a healthy weightlifting routine. With Belo Emface, it’s time for your face to do the heavy lifting!

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