In celebration of Belo’s 25th anniversary last 2015, the company launched a medical mission with the goal of helping children with cleft conditions by giving them free cleft lip repair and cleft palate surgeries. A cleft lip or palate can be successfully treated with surgery, and this is often done in the first few months of life. The program’s success prompted the Belo group to do a repeat this year, this time in partnership with Operation Smile Philippines.