How Has Belo Adapted to the New Normal? | Belo Medical Group

How Has Belo Adapted to the New Normal?

By Ysabel Vitangcol on July 25, 2020

Before the start of Enhanced Community Quarantine (ECQ), Belo Medical Group was one of the first businesses to shut down operations, all for the safety of our patients and employees. But as the quarantine period grew longer, we used the time away to introduce stringent safety measures, online options for treatments and purchases…and above all, a safe in-clinic experience for patients who decided to visit us again when MECQ rolled around. And the innovations haven’t stopped—we’re constantly finding ways to give you the premier Belo experience you love, without compromising on safety. Here’s what we’ve accomplished so far:

1. We launched our e-commerce platform, The Belo Shop, in April.

To make Belo products accessible to patients despite the lockdown, we announced the opening of our e-commerce site, The Belo Shop, four months ago. Here are just some of the ways we’ve made it a fun shopping haven for you:

  • Nearly our entire selection of ZO Skin Health, Belo Prescriptives, FillMed, and more products were made available for purchase once the site went live. 
  • Later on, we made it possible to book at-home treatments like Belo Infusions and IV Glutathione. 
  • For our DIY lovers, we added special kits like the Belo On-The-Glow Body Scrub Kit and Formula VB Immunity Kit
  • Holidays like Independence Day, Mother’s Day, and Father’s Day were made extra-special, thanks to deals on treatments that could be availed of on-site. 

We deliver nationwide in 7-10 working days, and we’re working on ways to make our products available to even more people!

2. We introduced safety and protection measures in all our clinics, which helped set a standard for aesthetic clinics worldwide.

After a long wait, the announcement of MECQ allowed us to reopen the bulk of our clinics. This enabled us to introduce our suite of stringent safety and protection measures on clinic premises, which you’ll see in this video.

  • A COVID-19 Screening to be accomplished before entering clinic premises
  • An AI-powered Belo Aesthetic Interest Questionnaire (AIQ), done digitally to reduce face-to-face time with doctors and to help them perfect your beauty plan
  • Standard temperature checks, foot baths, sanitizing stations, and COVID-19 testing at clinic entrances
  • Air Intellipure units installed in every room. These units are 40 times more effective than a HEPA filter, and they’re used in COVID hospitals in Wuhan, China.
  • 30-minute intervals between treatment room uses to ensure a thorough sanitation of the room and replacement of items used
  • A comprehensive list of Patient Safety Guidelines for patients to adhere to
  • …and more!

Our “New Normal” video has been used by aesthetic clinics worldwide as a template for the safe reopening of their establishments. We continue to beef up our safety measures to truly live by the goal of a COVID-Proof Belo.

3. We launched our latest skin rejuvenation treatment, Belo Skin Genius.

Belo has always delivered on lasting results. That’s why we are the only aesthetic clinic in the country to have the sought-after skin rejuvenation treatment, Skin Genius. Combining the powers of RF energy and insulated microneedling, Skin Genius delivers immediate results that get better over time. This reduces the need for patients to keep coming back to the clinic…and allows them to feel confident in themselves, even in isolation. After all, we should be beautiful for ourselves. That is the philosophy of our founder, and it’s one we strive to pass on to our patients.

You can learn more about the science behind Skin Genius in our blog post, What Makes Belo Skin Genius So Effective?

4. We launched Facebook Live sessions to stay in touch with our patients and Belo Babies.

To keep connected with our patients and followers in spite of quarantine, we began hosting a series of Facebook Live discussions featuring Dr. Belo. This started off in partnership with publications like, CNN Philippines, Philippine Star CareerGuide, and more.

Last July 8, we launched our own Facebook Live series, featuring content creators and Belo Babies David Guison and Camille Co. They chatted with Dr. Belo about Skin Genius, skincare tips, maskne prevention, and more. Then, to introduce our Skin Genius muse Isabelle Daza, our second FB Live session was launched on July 15, this time with Dr. Hayden Kho joining the conversation. Continue to watch out for our upcoming Lives—there will be many more!

5. We developed the AI-powered Aesthetic Interest Questionnaire (AIQ) to help doctors figure out what patients need, even before they enter the clinic.

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We understand that traveling through Manila traffic is tough. So aside from building new clinics to get geographically closer to you, we also conceptualized and created the Belo AIQ. The AIQ is a cloud-based registration and check-in system where you send in your information and your cosmetic interests ahead of time, at your convenience, and wherever you are in the world; So that by the time you arrive at our clinic our doctors can immediately see you and create for you a beauty plan that’s based on your beauty priorities. This is a FIRST in the country and is a product of us listening to you. Your time is precious. Let @belobeauty put it on your side. The Belo AIQ is going LIVE on December 15. #NewPhaseNewFace

A post shared by Hayden Kho, jr, M.D. (@dochayden) on

During a pandemic, face-to-face time with others should be greatly minimized. One of the ways we’re doing this is by launching the Belo AIQ. In a nutshell, it’s a series of beauty- and skin-related questions that you accomplish prior to your appointment. We’ve made the interface fun and intuitive to use, so that it feels like you’re answering a Buzzfeed quiz. More practically, though, this helps doctors get an idea of what your concerns are, allowing them to craft a customized beauty plan tailored to your needs.

6. Online Consultations

We wanted to remain inclusive to our patients who are stranded in the provinces and cannot travel to our clinics, or are terrified of leaving their homes. Belo Live Consultations were launched in The Belo Shop over ECQ, allowing patients to speak with their fave Belo MD, surgeon, or even Dr. Vicki Belo herself via Zoom, Viber, and more. It’s easy—all you have to do is head to The Belo Shop and book your appointment, and our Customer Care specialists will set up your e-consultation. To get a preview of what that’s like, here’s Julia Barretto’s Zoom consultation with the beauty expert herself:

All these measures are taken so that despite the physical distance, we can still uphold our philosophy of expert hands, warmest touch. We hope that you’ll stay tuned to see what developments we have in store. Our doors are open for you, and we are more than ready to make you feel beautiful again.

Call 8819-BELO (2356) to book your appointment with us.

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